BRN was founded in 2004 by a group of area business owners. They recognized that referrals lead them to their best clients and customers and wanted to explore processes to systematize and accelerate this dynamic. Professionals in business run across many opportunities each and every day. The ones that are tuned into listening for opportunities for others become enormously important to the recipients, who respond in kind. And while these founding members tested and tried other nationally-recognized networking functions, there simply wasn’t one that didn’t require substantial investments in terms of money and time.
And the leads received in many of these other groups were contrived and undependable — the pressure was on quantity not quality. So they endeavored to take the best practices of the various groups they examined and develop their own. The Business Referral Network is the culmination of that research.
BRN provides the high level of reinforcement and accountability that a properly managed facilitated networking process creates, one that turns a group of ordinary business people into a referral marketing engine.
Does it Actually Work?
Every lead that is provided is reported and tracked. At the end of every year a summary of the business generated is compiled. In 2012 over $500,000 in new business was measured; considering repeat business the annual amount of business transacted is over $1,000,000.
When you consider the small annual monetary investment the return on investment in membership is astounding.